ABOUT
WE HELP BRANDS PLAY
A MEANINGFUL ROLE
IN PEOPLE’S LIVES
A renowned global brand, a smaller local business or a pro bono one-off project – we tend to all our clients with the same attention and fullagency dedication, so we can tell their truth in the best possible way.
As as part of McCann Worldgroup – a leading global marketing solutions network – McCann Sofia has endless experience and expertise at its disposal. But as one of the oldest agencies in Bulgaria, McCann Sofia also has the specific know-how of adapting this expertise to the local market, and has been successfully doing so for 20+ years.
CLIENTS
TRUTH
THE TRUTH ABOUT POLITICS
How do people today view politics, the media and the institution of government? How much of the truth do they believe they get from their leaders and journalists? What is their opinion of brands getting involved in politics? We conducted an online study of 3000 respondents in the US, UK and India to answer these questions.
THE TRUTH ABOUT MOMS
What drives today’s mother? What are her hopes for her children and indeed herself? How does she use technology to navigate the world around her? We conducted an online survey of 6,800 moms as well as forty in-depth focus groups to answer these questions…
THE TRUTH ABOUT MOBILE ECONOMY
To understand mobile and the latest revolution in the history of communication, we asked over 4000 people worldwide to find out how mobile devices impact and enhance our lives. What we discovered is that we are in a new era—one that is dominated by mobile.
THE TRUTH ABOUT BEAUTY
We looked at the increasingly dynamic and innovative world of beauty to find out what really matters. Who sets the standards for beauty? What must one do to truly look beautiful? What does feeling beautiful mean? And what beauty dreams do we still have? We asked over 7000 people worldwide to find out.
THE TRUTH ABOUT SOCIAL
After speaking to over 12,000 people for our various studies, the increasing prominence of all things social just kept cropping up. In this study, we collate
our key findings to make sense of it all.
our key findings to make sense of it all.
THE TRUTH ABOUT PRIVACY
In the transparent world of today, as virtually all aspects of our lives have become digitized, the question of personal privacy keeps arising. Are we keeping up with the power of technology to shape our privacy? What is the truth about privacy concerns online? And indeed what does privacy actually mean to the average.
THE TRUTH ABOUT YOUTH
What motivates young people around the world today? Money? Fame? Justice? What makes them different from every generation that has come before? We asked over 7000 young people around the world to find out.
TEAM
Early birds or night owls, of different age, background and Myers–Briggs type, we are not differing in what matters the most: the desire to give our best every time.
They say that when you marry someone, you are also marrying their family. Same goes for every McCann office worldwide, which has the constant back up and resources of the whole McCann family – and these are 100+ members, whose expertise our clients and we can always benefit from.
Most recently, McCann Worldgroup was awarded 2019 Network of the Year at Cannes Lions, recognised as the world's most creatively-effective marketing services company both in 2018 and 2019 by Effie, and won the Golden Net award at Golden Drum 2019 for most successful agency network.